Today marks to official end to a trial run of a new monthly update program for Generally Awesome Dotcom. The company has in the past stuck to a policy of updating multiple times per month, but decided to try to go an entire month without updating just to see what would happen.

“It was a kind of experiment. What we learned is that when you don’t update frequently, the number of return visitors begins to wane and there is less of a draw for new visitors,” said CEO Catch Hameron.

The lack of updates has taken its toll on the overall number of visitors to the website. According to internal company data the raw number of visitors was down almost 30 percent compared to the months of September and October 2005.

While the effect is clear, the cause for the drought of new material is a matter of debate.

“This news story is in effect revisionist history. They are now announcing that it was a calculated move [not updating the site for an entire calendar month]. But what is closer to the truth is that this announced monthly update trial is covering up a month of laziness, pre-occupied living, staff vacation time, and overall lack of motivation,” said business scholar John H Crabtree.

Generally Awesome refutes such claims. “It may be true that having all that Bat Boy promotional material provided for free allowed us to rest on our laurels a bit, but that does not mean that we are covering up for laziness,” said GA reporter Boy Llama.

While parts of this story remain shrouded in controversy, the clear news coming out of all this is that Generally Awesome plans to resume publishing new material at least once or twice weekly, company spokespeople said.

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